Digital Ads Questionnaire - Advanced

Part I: General Information

Business Name

First Name

Last Name

Title

Address

Address Line 1

Address Line 2

City

State

Zip Code

Country

Email

Phone/Mobile

Current Website URL (if applicable)

Google Account (if applicable)

Part II: Background Information

Please describe your organization in a few sentences.

What problems do your clients have that your organization solves? What makes you different?

Describe your target audience?

Who are your director competitors?

Part III: Keyword Identity

List any important words that you want people to associate with your organization’s image and brand.

What is your tagline?

Do you have established print materials? If yes, what type (brochure, letterhead, event materials, etc):

If you were using a search engine, what words or phrases would you use to find your site?

Which of these words or phrases is most important? Second? Third?

Part IV: Competitors Website

Please list the names of three to five competitors.

Website #1 URL

Website #1 Comments

Website #2 URL

Website #2 Comments

Website #3 URL

Website #3 Comments

Website #4 URL

Website #4 Comments

Part V: Ad Management

Have you ran digital ads before?

Yes

No

Not sure

What other platform(s) did you run ads?

Do you currently have an ad spend budget in place?

Yes

No

Part VI: Social and Listing Sites

Other external listing services

Part VII: Other Information

Who is the decision maker for this project?

What is the typical turnaround time for making decisions?

Do you have a designated IT person that we need to coordinate with?

Yes

No

What other staff will be involved? What are their roles?

What is your preferred deadline for completing the site?

Anything else we can help you with?

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