SEO Questionnaire - Basic

Part I: General Information

Business Name

First Name

Last Name

Title

Address

Address Line 1

Address Line 2

City

State

Zip Code

Country

Email

Phone/Mobile

Current Website URL (if applicable)

Google Account (if applicable)

Part II: Background Information

Please describe your organization in a few sentences.

What problems do your clients have that your organization solves? What makes you different?

Describe your target audience?

Who are your director competitors?

Part III: Keyword Identity

List any important words that you want people to associate with your organization’s image and brand.

What is your tagline?

Do you have established print materials? If yes, what type (brochure, letterhead, event materials, etc):

If you were using a search engine, what words or phrases would you use to find your site?

Which of these words or phrases is most important? Second? Third?

Part IV: Competitors Website

Please list the names of three to five competitors.

Website #1 URL

Website #1 Comments

Website #2 URL

Website #2 Comments

Website #3 URL

Website #3 Comments

Website #4 URL

Website #4 Comments

Part V: Content Management

Is your site managed by a content management system (CMS)?

Yes

No

Not sure

What is the name of the other CMS?

Do you currently have a blog?

Yes

No

If yes, where is it hosted?

Current website

Sub domain

Not sure

other

Do you allow comments on your blog?

Yes

No

Will you be providing new content?

Yes

No

If no, who will be providing the content?

Do you have high resolution photos that you want to incorporate into your website?

Yes

No

If no, who will be providing photos?

Part VI: Website Features

Other external listing services

Part VII: Other Information

Do you have other legal requirements in place?

I have a Privacy Policy

I need a Privacy Policy

I have Terms of Service

I need Terms of Service

I have Disclaimers

I need Disclaimers

My website needs to be accessible (WCAG 2.1)

My website needs to be GDPR compliant

I am unsure what I have and need

Who is the decision maker for this project?

What is the typical turnaround time for making decisions?

Do you have a designated IT person that we need to coordinate with?

Yes

No

What other staff will be involved? What are their roles?

What is your preferred deadline for completing the site?

Anything else we can help you with?

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